How to make an AI UGC ad
- 1
Upload your product
Add a clean product photo as a reference image so the product looks right in every shot.
- 2
Write the brief
Describe the person, the place and the moment: “Handheld phone video, a young man in a gym tastes the drink and nods, natural light.”
- 3
Generate variations
Choose 9:16, try several hooks and settings, and send the best ones to your ad account for testing.
Why use AI for UGC video ads
UGC works because it looks real and belongs in the feed. But hiring creators for every test is slow and expensive. With an AI video ad generator you can try dozens of hooks, settings and audiences first, then put real budget behind the ideas that win. Seedance 2.5 is especially good for ads: it follows detailed instructions, keeps your product consistent from a reference image, and makes clips of up to 30 seconds.
UGC ad formats you can generate
- Unboxing: hands open the package and reveal the product.
- Try-on or demo: the product in use at home, at the gym, in the office or outdoors.
- Reaction hook: a surprised or delighted first reaction in the first two seconds.
- Before and after: use a first and a last frame to show the change.
- Product in scene: your product added to lifestyle footage with the AI video editor.
- Hero spin: a rotating product shot made with the AI image to video tool.
Prompts that look like real UGC
- Say “handheld phone video”, “selfie angle” or “filmed on an iPhone” for that casual, unpolished look.
- Use natural light and everyday places: kitchens, bathrooms, cars, gyms.
- Open with the hook. Put the most interesting moment at the start of the prompt.
- Turn on native audio and describe the background sound for extra realism.
- Use the same product photo as the reference in every variation.
Use it responsibly
Generate fictional people, never real creators or celebrities, and don't show your product doing things it can't really do. Many ad platforms ask you to label AI-generated content, so check each network's policy before you publish.
Who uses AI UGC ads
DTC and e-commerce brands
Test new hooks and angles every week without new shoots.
Performance agencies
Deliver more creative variations per client, faster.
App marketers
Show the lifestyle around an app with creator-style scenes.
Small businesses
Make social ads without a video budget.
Frequently asked questions
Is it free?
Signing up is free, and so is looking around: every model, setting and tool is open before you pay anything. Generating a video costs credits, and the price depends on the model, the length and the resolution. The estimate sits next to the Generate button, so you always see it before you commit. A quick 3-second test at 360p on Gemini Omni Flash costs about $0.09.
What is an AI UGC video generator?
It's a tool that makes videos in the style of user-generated content (handheld, casual, creator-led) from a text brief and your product images, for use in social ads.
Will my product look accurate?
Add a clear product photo as a reference image. Seedance 2.5, Wan 3.0 and MiniMax H3 use reference images to keep products consistent. Still, check small details like logos and label text before you publish.
What size are the videos?
Choose 9:16 for TikTok, Reels and Shorts, 1:1 or 4:3 for feeds, or 16:9 for YouTube. The sizes on offer depend on the model.
Can the person in the video speak?
Models with native audio can generate background sound and short spoken lines you describe in the prompt. For an exact script, add a voice-over in your editor.